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The purple Cybertruck

Plate 4045MIL. You may have seen it around metro Atlanta.

Why a Cybertruck?

Because people remember it. When you’re hurt and stressed after a crash, you should be able to remember who to call. A purple truck with the phone number on the back helps.

If you see it

  • Wave. Honk politely. Take a photo when it’s parked.
  • Tag it #BetterCallTalal.
  • Please don’t take photos while you’re driving. We’d rather not meet you that way.

The cartoon

The cartoon of Talal driving the truck is a caricature, made for fun. No money actually flies out of the window.

404-500-0000

Say it out loud: four-oh-four, five million. Easy to remember when you need it.